1/8
VIP store area.
2/8
Storefront identity privatizes interior as it foregrounds product.
3/8
Facade studies.
4/8
Store store layout variations.
5/8
Custom seating displays.
6/8
Retail display zone and wood screen dividers.
7/8
Steel plate display divider.
8/8
Adjustable shelf wall.

DISSONA LUXURY CONCEPT STORES

Jorinal Development/Dissona, Shenzhen, China

Proposal 2013
Project 2013

Responding to shifting market conditions and a more sophisticated customer base, Dissona asked RL to revisit its store design in an effort to reorient its entire branding strategy. To understand the landscape of both emerging local and global players, RL researched exiting and planned concepts throughout China.

An effort was made to develop a design strategy that would blend the brand's exiting DNA with a new more refined sensibility. Every aspect of the stores design was studied, reconsidered, and alternatives tested to arrive at new environments that would resonate with Dissona's customers while having a distinct and memorable presence.

Rice+Lipka Architects
Principals: Lyn Rice & Astrid Lipka
Associate: Benjamin Cadena
Project Team: Jaime Magaliff, Howard Won